Monthly Archives: April 2017

Fabletics and Amazon Competing for e-Commerce Control

Published / by BDtop

For a long time, Amazon has monopolized the e-Commerce fashion industry. The Company controlled 20% of the market, and this made it hard for other companies to succeed. However, Fabletics has done the impossible; they have managed to compete with Amazon, and it looks like they are winning.


What most Companies failed to do, Fabletics has done by changing the system and applying different strategies. Kate Hudson and her team decided to create a member-based online retail store. Through the system, the Company was able to generate $250 million in sales.


Fabletics has employed different strategies to get more clients to join the Company. One of the strategies that they have used is the reverse showrooming.


Reverse Showrooming


Showrooming is the practice of customers viewing and examining the products on the online retail stores and buying them somewhere else at a discounted price. This system has been detrimental to the success of the various online fashion stores. Instead of hoping for the process to change, Fabltetics has tackled the challenge head on. They have applied the reverse showrooming.


They have done so by opening pop-up stores. According to the Fabletics team, retail is another form of marketing. Since their Company is subscription-based, they use the information provided to stock the stores. This has made it easier for the existing and new clients to buy the products. Fabletics has also continued to increase their clientele with this new system. 25% of the new customers have registered to become members.


There are other strategies that Fabletics has adopted:


Maximizing on the online data


It is imperative for one to display the right products. It is due to that the Company seeks to provide items appeal to the customers. All their clients fill out a form indicating their fashion preference. The Company will use the data to provide the customers with what they want.


Fabletics continues to gain success, and they are opening different stores in various location. Every territory they go to presents a different set of challenges. Luckily, the Company has established a balance between the culture, consumer education, and experience.


About Fabletics


Fabletics is an online retail store co-founded by Kate Hudson. When it started, the Company was manufacturing active wear for women. They have, however, expanded the brand and today they offer active wear for men as well as dresses and shoe brands.


How it works


When you join the Company, you will fill out a form that indicates your preference. If you don’t know what your preference is, you take the Lifestyle Quiz to determine what gear is right for you. Based on the information that you provide, the team will send you an email at the beginning of every month with the latest offers. While it is not mandatory for you to buy the products, you will have to make a decision by 5th of the month. Failure to do so will result in a credit of $49 on your account.

Adam Goldenberg Appears on CNBC to Share the Concept Behind Name Change of JustFab Inc.

Published / by BDtop

Since e-commerce was introduced in the fashion industry, companies are gradually transforming the way consumers shop and purchase apparel online. TechStyle, formerly known as JustFab Incorporation is one of the fastest growing fashion retailers in the United States and global. The online fashion retailer is parent company of four major brands, including JustFab, Fabletics, ShoeDazzle, and FabKids. In 2016, Co-CEO Adam Goldenberg and his business partner announced they rebranded the company and changed its name to TechStyle Fashion Group. Mr. Goldenberg appeared on CNBC to share the concept behind the name change and rebranding the company.



TechStyle is one of the first companies to transform the fashion industry into a data-driven and membership subscription program. Adam Goldenberg discussed the program; how they are working to build brands; and challenges companies experience in the fashion industry. He told CNBC TechStyle offers consumers options to shop and purchase apparel at regular retail prices or through the VIP membership model. The membership was enhanced to address issues of the program, which is now opt-in. Goldenberg said what makes TechStyle different from its competitors is their ability to deliver great brands that fashion consumers love.



Adam Goldenberg says the most important thing about building brands is to have passionate customers. TechStyle is about using technology and integration from start to finish and building online brands. He said more than 1 million and half VIP members were referred by their family members or friends. By the end of 2016 fourth quarter, the company reached four million active members, internationally; and over 60 million products were shipped out to customers. Goldenberg ended the CNBC discussion by stating they are able to give back to their customers with savings by accurately forecasting yearly inventory demand.



Kate Hudson: Creating Fabletics for Activewear

Published / by BDtop

Don Ressler (DR) and his wife Ginger has always been passionate about fitness. Ressler says that he and his wife were both athletes and they have retained their passion for fitness even at the moment. According to Ressler that they released that there was a gap in the market for the fitness/athlete wear. They were sure that they could find the premium yoga pants and high-quality shirts for men however they were disappointed to find out that their prices were astronomically high and their sense of fashion was not appealing.



Together with his business partner, Adam Goldenberg, Ressler starting figuring out ways in which they could start a business and they recognized that there was a huge potential in the industry. As result of their work people are living every day of their life in comfortable clothes, and they also look good in them. They give good experience and they do not cost a foot and leg to acquire one. Their brand is known as TechStyle.



TechStyle has a portfolio of brands among them is Fabletics. Fabletics has become an international operation with thousands of employee, it also has over one million VIP members, this has been possible in just three years, and the firm has propelled its journey to success just like a meteorite. The firm is one of the largest contributors of the TechStyle Franchise. Fabletics has been founded by Kate Hudson. She says that she began he entrepreneur journey because on the premise of making high-quality yoga pants that do not cost as much. As result of their determination, they have made fitness and fashion accessible to everyone who needs it.



According to Ressler, Kates’ approach to health and commitment to the Fabletics community has radically altered the way in which women view about active wear. He points out that she has saved the whole industry. Kate says that she also need the active wear since she is an active person, yet another reason for launching Fabletics active wear. She says that she feels strong both mentally and physically and insist that women should shift their view toward that direction. According to Kate, Fabletics is all about altering individuals’ pattern to being more active in their life for whichever capacity.



CTRMA Executive Director, Mike Heiligenstein and His Solutions for the Current Trafic Problems in Williamson County

Published / by BDtop

In the recent years, the traffic has become one of the biggest problems for Williamson County. In a recent summit held at the Sheraton Georgetown Texas Hotel and Conference Center, leaders and experts from the transportation industry have a chance to come together and frame solutions to the problems for the suburban communities in the region.

The panelists saw the biggest names in the transportation industry such as Mike Heiligenstein, the director of Central Texas Regional Mobility, Leandre Johns, the director of Texas External Affairs, Uber Technologies, and many more.

The topic of discussion at the summit was the way technology was changing their transportation system in Austin and globally. Mike pointed out how the technology such as driverless vehicles would change the transportation infrastructure in the future and why there was a need to invest in constructing smarter roads and adding additional transportation capacity. He also added that the corridors should also be created technically advanced to be more efficient. Learn more about Mike Heiligenstein:

Another panellists talked about the need for flying cars and driverless cars, but Mike stood to his views that the need for better roads and infrastructure for the residents and the future residents of the county cannot be fulfilled by anything else.

At the end of the discussion, it was his views and plans that emerged as the best ones and was praised by the audience and his colleagues for his far-sightedness.

According to Biz Journals, the Central Texas Regional Mobility Authority is an independent government agency that is responsible for building transportation systems in Williamson and Travis counties. It is also the head of the Highway Emergency Response Operator and offers its services to drivers who are stranded along the interstate 35 and others. They ensure that the traffic on the highways is running smoothly and continuously.

The agency also launched a mobile application known as Metropia that helps control traffic by providing incentives to drivers if they drive during off-peak hours. They also run a ride-sharing app called CARMA.

Mike Heiligenstein, the current director of the CTRMA, has been with the agency since the start. He was an official with the agency for 23 years before being appointed as the executive director for his efforts and his experience in the industry. Before he started working with the agency, it did not have any income and was struggling to be alive. Mike changed all of that, and today the agency is expected to see its assets grow to $4 billion by the year 2020 and its income to be about $136.5 million by the year 2020.