Just For Young Women
Lip balm is commonly considered a unisex product, but lip balm is actually used by women far more often than by men. Evolution of Smooth co-founder Sanjiv Mehra understood this and decided she wanted to market a brand of lip balm specifically towards young women. As a result of that smart move EOS lip balm is now the second most popular brand of lip balm in the market, says Amazon. It routinely sells 1 million units a week and has generated $250 million in revenue so far.
The Benefits Of Star Power
Millennial women are the key target of Evolution of Smooth and the marketing reflects this. To reach out to young women EOS lip balm uses both celebrities and web personalities to appeal to its target demographics. The product placement includes just about everything from music videos by Miley Cyrus to video tutorials by beauty bloggers. The celebrity factor gives EOS an edge over the likes of other lip balm brands. Evolution of Smooth is an undeniably cool and hip brand. It speaks the language of young people and it has embedded itself into the culture of today’s teens and 20 somethings.
A Brand Of Their Own
Recently, Goldman Sachs decided it wanted to conduct a survey to better understand what young people want in their brands. This study revealed the 50 most popular brands among Millennials and Evolution of Smooth.Ca was on that list. When young people fall in love with that brand they tend to stick with it throughout their lives. Evolution of Smooth isn’t going to go away like other fads and trends. Young people seriously love what the natural ingredients and ease of use this brand gives them. Years from now others will continue to look at Evolution of Smooth as a source of inspiration.
Product link: https://well.ca/brand/eos-evolution-of-smooth.html