The Reno-Gazette Journal recently printed a piece about Squaw Valley Ski Holdings and its CEO, Andy Wirth. Recent times have been rather difficult for the people of the northern shore of scenic Lake Tahoe. A major drought was extremely harmful to the region’s winter resorts.
It was also extremely harmful to businesses that were highly reliant on them. Issues with nature and water weren’t all that plagued the region, either. People in the region also have had to deal with political matters. These political matters revolved around incorporation issues that involved Olympic Valley. The famed Squaw Valley resort is located in Winter Valley.
Squaw Valley Ski Holding’s CEO and president Andy Wirth may be feeling a bit better as of late, however. Positive changes could be in store for him at this point. He said that the past four years have been extremely hard. Nature had a hand in aiding his business lately, however. There were some storms early in the season that enabled resorts in the area to open quicker than normal. Colder temperatures also contributed to the resorts being able to open at a different time period than normal.
The aforementioned incorporation attempt had many supporters who were troubling to Wirth and Squaw Valley Ski Holdings. Wirth was worried about them because he thought that incorporation would harm local civic and business activities.
These supporters, however, recently made the decision to go back on their quest for incorporation. Squaw Valley Ski Holdings had to use a significant sum of money fighting the incorporation attempt. Wirth said that the incorporation would have raised taxes for businesses and locals.
He also said that it would reduce standards for key services including snow plowing and road upkeep. Wirth indicated that the incorporation would have been a major financial nightmare for the region. He said that it would have been damaging to anyone who runs a business regardless of the specific type.
Andy Wirth was born “Andrew Wirth” in Neubrücke, Germany on July 25th, 1963. He’s been involved with the hotel and mountain resort worlds for a long time.
Wirth chose to become part of the hotel and mountain resort field while studying at Fort Collins, Colorado’s Colorado State University. After he finished his studies at the school, he went on to Edinburgh, Scotland to go to Edinburgh University.
Wirth later served as a San Pedro Parks Wilderness Area wilderness ranger and a Rocky Mountain National Parks backcountry ranger. This was a natural progression for him. Conrad Louis Firth was his grandfather, and he used to work as the US National Parks Service Director.
Wirth has many responsibilities as Squaw Valley Ski Holdings’ CEO. He also, however, concentrates on many philanthropic activities when possible.
More information can be obtained at: Squaw-Alpine boss looks to turn page on ‘divisive’ fight