Since e-commerce was introduced in the fashion industry, companies are gradually transforming the way consumers shop and purchase apparel online. TechStyle, formerly known as JustFab Incorporation is one of the fastest growing fashion retailers in the United States and global. The online fashion retailer is parent company of four major brands, including JustFab, Fabletics, ShoeDazzle, and FabKids. In 2016, Co-CEO Adam Goldenberg and his business partner announced they rebranded the company and changed its name to TechStyle Fashion Group. Mr. Goldenberg appeared on CNBC to share the concept behind the name change and rebranding the company.
TechStyle is one of the first companies to transform the fashion industry into a data-driven and membership subscription program. Adam Goldenberg discussed the program; how they are working to build brands; and challenges companies experience in the fashion industry. He told CNBC TechStyle offers consumers options to shop and purchase apparel at regular retail prices or through the VIP membership model. The membership was enhanced to address issues of the program, which is now opt-in. Goldenberg said what makes TechStyle different from its competitors is their ability to deliver great brands that fashion consumers love.
Adam Goldenberg says the most important thing about building brands is to have passionate customers. TechStyle is about using technology and integration from start to finish and building online brands. He said more than 1 million and half VIP members were referred by their family members or friends. By the end of 2016 fourth quarter, the company reached four million active members, internationally; and over 60 million products were shipped out to customers. Goldenberg ended the CNBC discussion by stating they are able to give back to their customers with savings by accurately forecasting yearly inventory demand.
Don Ressler (DR) and his wife Ginger has always been passionate about fitness. Ressler says that he and his wife were both athletes and they have retained their passion for fitness even at the moment. According to Ressler that they released that there was a gap in the market for the fitness/athlete wear. They were sure that they could find the premium yoga pants and high-quality shirts for men however they were disappointed to find out that their prices were astronomically high and their sense of fashion was not appealing.
Together with his business partner, Adam Goldenberg, Ressler starting figuring out ways in which they could start a business and they recognized that there was a huge potential in the industry. As result of their work people are living every day of their life in comfortable clothes, and they also look good in them. They give good experience and they do not cost a foot and leg to acquire one. Their brand is known as TechStyle.
TechStyle has a portfolio of brands among them is Fabletics. Fabletics has become an international operation with thousands of employee, it also has over one million VIP members, this has been possible in just three years, and the firm has propelled its journey to success just like a meteorite. The firm is one of the largest contributors of the TechStyle Franchise. Fabletics has been founded by Kate Hudson. She says that she began he entrepreneur journey because on the premise of making high-quality yoga pants that do not cost as much. As result of their determination, they have made fitness and fashion accessible to everyone who needs it.
According to Ressler, Kates’ approach to health and commitment to the Fabletics community has radically altered the way in which women view about active wear. He points out that she has saved the whole industry. Kate says that she also need the active wear since she is an active person, yet another reason for launching Fabletics active wear. She says that she feels strong both mentally and physically and insist that women should shift their view toward that direction. According to Kate, Fabletics is all about altering individuals’ pattern to being more active in their life for whichever capacity. https://templeofthecave.com/don-ressler-business-success/