Investments In Brazil Startup Continue To Increase In Spite Of Economic Issues

Brazil’s growing middle class, and the country’s increasing purchasing power, along with its improved Internet access are making Brazil a booming Latin American e-commerce giant. The e-commerce industry is worth more than $12 billion annually, according to the CEO of Eucatex, Flavio Maluf. Eucatex is one of Brazil’s international superstars. The Sao Paulo-based building material supplier has offices around the world. The four domestic factories produce paint, floorboards, ceiling tiles and other building materials for builders and home improvement stores.

According to Flavio Maluf, the e-commerce firm E-bit published a report that said of the 51.5 million consumers who bought online items in Brazil in 2014, 10 million bought online for the first time. Maluf also said the online sales grew by 24 percent in 2014. More than 103 million orders were processed that year. Many of the 4,200 new startups in Brazil have an online presence, even though their main business may be done offline. Maluf and other Brazilian executives believe Brazil will have the third largest economy in the world in the next ten years at New startups will play an important role in keeping Brazil economically strong. Even though the economy in Brazil has been weak for the last four years, Maluf thinks the worst is over. And international investors agree with him. Hedge fund investors in the United States on are pushing Brazilian startups to their clients who want diversity in their portfolios.

Maluf thinks the agriculture, education, e-commerce, tech, and energy sectors of the Brazilian economy are ripe for new startups as long as those startups use up-to-date customer service techniques, digital marketing, and innovative advertising programs. Maluf is familiar with all of those qualities on Eucatex is an innovative and environmentally friendly international company that uses creative designs, unique online marketing, and excellent customer service to keep the company ahead of their competition. Eucatex is a multi-million-dollar company with a strong executive team and thousands of dedicated employees. Flavio Maluf is one of the top CEOs in Brazil. He has invested in several Brazilian startups over the past three years. Maluf likes to be part of the economic solution, not the problem.