Roberto Santiago: The man with a Plan

The name Roberto Santiago is legendary in Brazil. The successful entrepreneur was born in July 1958 in Joao Pessoa. Roberto went to school at Pio X-Marist College and later went to the University Center of Joao Pessoa where he left after obtaining his undergraduate degree in Business Administration. His career began with writing and he started a blog. Fast forward to a few years later and Roberto Santiago is the owner of a top recognized mall in Joao Pessoa; Manaira. Roberto purchased the land in which the mall sits in 1987 and developed it for two years until its launch in 1989.

 

Roberto’s creation, the Manaira shopping mall, consists of gaming area, a college, a gym, financial institutions, rooftop concert hall, shopping stores and a theater. It is one of the biggest malls in the country and attracts potential customers from throughout the country. The Manaira shopping mall welcomed guests from the public in 1989. The building is so large that it is said to be a small city with everything one would possibly need.

 

The Manaira Shopping mall has a concert hall that comfortably accommodates 4000 people sitting. If the guests were to stand, then the hall can accommodate 10000 people. The mall has eleven state of the art movie cinemas, gardens, bowling alleys, gourmet food courts. There is an air conditioned rooftop hall that can comfortable hold up to 8000 people. Since its reopening, it has gone through 5 different renovations to expand. There is a section that is 1800 meters long and has been set aside for an Amusement Park. This space has more than 200 game consoles and has a fully digital alley.

 

Yet another shopping mall that Roberto owns is a shopping mall known as Mangeira. The Mangeira came decades after Manaira; it was developed in 2013. The two shopping malls have greatly increased the social and economic aspects of Joao Pessoa. Because of this, major corporates have relocated their business to the city which therefore gives the residents a world of opportunities and options.

 

Other than being a successful entrepreneur, Roberto Santiago is a man with a golden heart. He’s well known for his philanthropic acts. His main aim when building it was to provide cultural experiences which he did thanks to the mall. The mall’s main focus is the customer’s experience. All efforts are geared towards ensuring that the customer has the best time of their lives and they feel both comfortable, happy to keep coming back again and again. Roberto Santiago has long made a name for himself in the real estate world and has proven to be quite the force to be reckoned with. He has found his niche and is consciously working towards creating something new and different.