Succeeding in Business with Doe Deere

Despite being born in Russia many years ago, Doe Deere has managed to settle in the United States and even become a well-known entrepreneur. Living in the US city of New York, Doe Deere is known for establishing a company called Lime Crime Cosmetics that specializes in all sorts of cosmetics particularly women make-up. While many people view makeup as a way of concealing imperfections, this great entrepreneur says that make-up is a form of self-expression and freedom. Doe Deere has the notion that beauty is the present feeling rather than being natural and looking good. This is perhaps the reason that propelled her to establish this company in the year 2008.


According to Doe Deere, her brand is very animal-friendly as it does not use animal products. Furthermore, the name Lime is from her favorite color. Since she was a small child, she dreamt of establishing her brand of lipstick, nail polishes as well as eye shadows. Furthermore, she dreamt of establishing a product that is bright and vivid to the point of being confused with something illegal. Doe Deere also speaks on behalf of other women. She has this idea that women can achieve in the fields that men have also excelled. Some of the events that she has spoken in about this topic include Vegas Nay’s Stardust Tour and PHAMExpo.


Doe Deere advises young people to be the best versions of themselves and not to be influenced by other people. Over the years, she has learned firsthand the importance of listening to her employees and customers. She says that people willing to succeed in this life should embrace their weirdness. On advising people about success, she says that people should treat ideas like children. This is where you must develop the notion of raising them and taking care of your ideas as time goes by. Doe Deere says that people willing to succeed should embrace reading. For this reason, she recommends a book by Lindy Woodhead called War Paint. There is a lot to learn from this book especially competition as it details the rivalry of Helena Rubinstein and Elizabeth Arden.


When asked about the greatest mistake that she has ever made in her life, Doe Deere says that it was wearing an unfortunate costume when she was a young girl. For this costume, she was mocked to the extent of giving up the dream of becoming a successful entrepreneur. She, however, says that people should get used to making mistakes in life.

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